We produce products that are soft to the touch with a luxurious texture while being extremely lightweight with this use of microfiber.  Another commonly overlooked benefit of this ultra-microfiber is that it is water, dust, and stain resistant, making it perfect for functional everyday products. Genuine leather is never water-resistant, and even exposure to extreme temperatures can damage it.  Microfiber is also easy to dye, so this allows us to offer customers a wide range of colors. This easy, simple dyeing process, known as dope-dyeing, is as eco-friendly as it gets. Genuine leather and cotton require water to be used in the dyeing process, and as a result, thousands of liters of water are not only used, but contaminated with toxic chemicals. This liquid waste is usually dumped outside the factories, which are almost always located in poor third world countries. Dope-dyeing does not use any water, or produce any liquid waste. It also does not use any toxic chemicals, which ensures that products manufactured with this material are safe to work with for the manufacturers and customers. Because ultra-microfiber is made with synthetic fibers, no pesticides are used. Cotton on the other hand is known for being one of the most environmentally toxic crops, as tons of pesticides are used to produce it.  

These unique, eco-friendly, and advanced processes generate a material that provides benefits not only for the environment, but for human health. It is not only hypoallergenic, but it also is an antibacterial, anti-mildew, and mothproof material. In addition, this material is actually more cost-efficient for us to work with compared to genuine leather. It is easier to cut, has a higher utilization rate, is easier to clean than animal hides, and is completely odorless. For the customer, products made with this ultra-microfiber are guaranteed to last longer than any other similar material. It has better tensile strength, elongation, tongue tear, heat endurability, acid resistance, alkali resistance, discoloration resistance, and fading resistance compared to genuine leather, cotton, or even PU.

While genuine leather use to be considered a luxury, times are changing and an increasing number of consumers are making the switch to green, eco-friendly products. Presently around 290 million cows are slaughtered every year just for the leather industry. This number is expected to reach a whopping 430 million cows annually by 2025 just for leather. The animals and their environmental effects are just a small part of the leather industry – the outrageous water use and toxic liquid waste from the leather industry affects not only the environment, but communities around the world. Ultra-microfiber doesn’t just solve one issue that genuine leather, cotton, PU, or any other commonly used textile has, but it solves all of them. Ultra-microfiber is considered the green material of the 21st century, and it’s benefits reach everyone on the supply chain without producing any harmful externalities, making it the perfect product for Avery James to use.